Building the Ideal Mobile Website for Healthcare Consumers

In this day and age mobile phones and smartphones in particular are the new method for communication, research, entertainment, and even shopping. If you're going to remain competitive, you have to start thinking of ways in which to attract the attention of the new aged consumer. While most hospitals have a call center and a website, chances are consumers are already on to the next thing. Mobile websites have become the thing to develop as more and more consumers look to their smartphones for viewing information online. There are about 95 million US citizens that currently use their phones to surf the web and the number will only continue to grow. This is why it is important to keep your website mobile friendly. You might be wondering what a mobile website is. Simply put it's a traditional website that has been customized just for the use of smartphones and other mobile devices. This allows users to access, read, and navigate through the site on a smaller screen. Mobile websites are also developed using coding such as HTML/CSS, however they are typically under a different domain name. As your potential customers begin looking for your website on their mobile phones they will automatically be directed to your mobile site which is easier for use. Not having a mobile website could cause consumers to deter from visiting your site again, as it can be pretty difficult for them to interact with the large information that is on your site. Other than the peaked interest of consumers, there are other benefits to having a mobile websites listed below: With a mobile website there will be no need for your customers to search through a 3rd party app store to access your site. Your site is very simple to find as they only need to type in the link. This makes your site available on demand which means less hassle for your potential consumers. Having a mobile website gives access to everyone with a mobile device. Your site is not specifically catered to simply one brand of phone or device, which is great for consumers who have more than one device in which they use for internet surfing. Mobile marketing has become a big thing for many businesses. Having the ability to send information to your current and potential consumers is something that no business owner wants to pass up. Your consumers are able to view your mobile advertising and access information on your website instantly. You are able to make a one stop shop for your consumers. Your mobile website can be easily linked to other web apps and directories, meaning you can offer your consumers features such as a symptom checker that your healthcare consumes would love.. Many businesses are not aware that it is less expensive to maintain a mobile website than it would be to include apps that will rely on app stores. Mobile websites are the new innovative thing of the future. As mobile companies continue to create comprehensive phones that allow for people to utilize the internet on the go, companies need to continue to renovate to the next level. There are some common things that you should remember to keep in mind when creating your mobile websites: Make sure that your content is simple. Less is more, since your mobile consumers will be using their phones you have to accommodate their small screens. Make your calls to action your focal point. Figure out what it is you want your audience to do. Whether that's come to your business for medical attention, or get updated information on healthcare in America, you need to make this the main focus. Make sure you have click to call options for consumers. While they are visiting a mobile website you still want to give them the option to call you if they are in need of help. It is wise to start building your mobile website now. Everyday that you waste could be another day in which consumers are using other businesses because they are accommodating their needs. Sam Beavan is the MD of One Vision Health in London and Manchester. One Vision Health offers health marketing services and business management support to clinics throughout the UK. The company specializes in healthcare consultancy, website visibility, medical web design, health PR, dental marketing and medical video production services.